Sales Leader · Director & Manager roles · Farmington Hills, MI
I build sales teams,and the systems that make them hit their number.
I'm Paul Hofman. Over 13 years I've launched a sales program from nothing (Google Local Services Ads), run enterprise programs for FedEx, Verizon and Equifax, and turned around teams that had stopped hitting their number. I'm looking for my next role leading a sales team, or the managers who run them, remote or hybrid in the Detroit area.
10 → 100+
Reps hired in one year
1,300
Closed deals per month at peak
$6.9M
ACV generated, 2022–2025
300
Employees across three enterprise programs
What I do
Build and scale teams
Recruiting, onboarding and coaching sales talent. I've grown a team from 10 to 100+ reps and 8 managers in a year, and developed first-time managers into leaders who run their own floors.
Run the number
Daily pipeline reviews, deal-level coaching and accountability against ACV and DPAD targets in Salesforce. Sales and cost forecasting for the executive team, with P&L ownership.
Lead at the executive level
Executive Board seat with P&L accountability. Go-to-market launches, Program Directors reporting to me, and enterprise relationships with Fortune 500 clients.
Experience
2022 – 2026
ProSites / CPA Site Solutions
Remote · Murrieta, CA
Sales Manager
Inherited an underperforming team and drove a 24% year-over-year turnaround, growing ACV from $1.46M to $1.82M in 2024, then a record $1.85M in 2025.
- $6.9M in total ACV across tenure, consistently ahead of target.
- Led three teams across CPA New Sales, Small Legal and CPA Elite.
- Sold websites, SEO, PPC and social to CPAs and legal professionals on a platform serving 10,000+ firms.
2022 – 2025
The Bullseye Group
Remote · St. Thomas, USVI
SVP of Sales / Board Member
Part-time advisory role, held alongside ProSites. Built go-to-market strategy and sales operations from the ground up for an AI-driven health and wellness marketplace, onboarding 200+ providers ahead of launch.
- Recruited and managed an international team of four, writing the scripts, training and onboarding.
- Delivered sales and cost forecasts to the executive team; contributed to product, hiring and fundraising decisions as a Board Member.
2017 – 2022
Infinity
Farmington Hills, MI · Sales outsourcing for Fortune 500 clients
Sr. Director of Agency Sales 2020 – 2022
Promoted three times in five years, from Sales Manager to a seat on the five-member Executive Board reporting to the President. Oversaw the FedEx, Verizon and Equifax programs: three Program Directors and roughly 300 employees.
- Cut attrition 35% and raised billable hours 20% by improving utilization.
- Lifted gross profit 15% by identifying and closing high-value deals.
- Promoted from Director of Sales Operations after 30 days.
Sr. Sales Manager, Google Ads 2018 – 2020
Managed three Google Ads sales teams (45 AEs, 3 managers) on one of the company's largest client contracts, running daily pipeline reviews and deal-level coaching against DPAD and ACV targets in Salesforce.
Sales Manager, Google Local Services Ads 2017 – 2018 · Launch team
Hired as the first Sales Manager to launch Google Local Services Ads, now used nationwide. Built the sales operation from scratch, growing from 10 to 100+ AEs and 8 managers within a year.
- Scaled from the NY and LA launch to all 50 states, with international expansion underway at contract end.
- Peak of 1,300 closed deals per month before Google brought the program in-house.
2014 – 2017
Insight Loans
Novi, MI
Executive Loan Officer
Managed mortgage sales and a small support team, consistently exceeding sales targets.
2013 – 2014
Homesite Mortgage
Novi, MI
Call Center Director
Built a call center from empty office space to a fully operational 30-person sales floor in six months, developing every process, KPI and training program along the way.
Education
B.A. Sociology, Western Michigan University · 2003 – 2006
Let's talk about your team.
Open to Sales Manager and Sales Director roles. Remote, or hybrid in the Detroit area.